ANZinSpace Posted July 20, 2010 Share Posted July 20, 2010 Not as fancy as some of the other banks people have shown but it's NZ made for the Auckland Savings Bank - so right in my ballpark. Apparently Robert Robot (no the - so Robot is his last name not his designation??) was created to show a friendly and technologically savvy bank - at least according to this description from Statemaster Quote By 1996, it had been almost twenty years since the Bank had last used an icon or personality to front its advertising. Back then it had been Kashin the elephant, with the knot in its trunk to remind itself about school banking day. But the late nineties called for something a great deal more sophisticated than that. While the Bank wanted to emphasize its technological progressiveness, it also wanted to reassure the market that this did not mean a diminution of friendly service. Rather, it facilitated an even better delivery of such service. An amiable, slightly droll robot proved the ideal means of conveying this message across a wide range of product and service advertising. The vast majority of customers enjoyed Robert, and even those who didn't, had to concede that he achieved wonderful results when it came to public awareness. He does look a tad Robin Williams in Bicentennial Man. Link to comment Share on other sites More sharing options...
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